People working in teams always achieve their goals more efficiently Research Paper

People working in teams always achieve their goals more efficiently and effectively than people working alone - Research Paper Example To increase the success rate of teamwork, the corporate manager should use effective leadership approach, establish organizational culture that promotes open communication, and create organizational culture that easily accepts work diversity and organizational change among others. Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Table of Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 I. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 II. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 a. Advantages of Teamwork over Employees who prefe r to Work Alone †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 b. Strategic Ways on how Managers could Effectively Promote Teamwork †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 b.1 Leadership †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 b.2 Communication †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 b.3 Organizational Culture †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 III. Practical Implications †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 IV. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ... In fact, the act of working with other employees is necessary especially when there is a strong need to perform shared tasks. Through teamwork, complex business situations can easily be resolved within the shortest possible time. This report will focus on discussing why people who works in team has a higher chance of being able to achieve goals better in terms of being efficient and effective as compared to employees who prefer to work alone. As part of going through the main discussion, various existing theories related to teamwork will be tackled in details. Eventually, strategic ways on how managers could effectively promote teamwork within the business organization will be provided followed by discussing the significance of leadership, communication and organizational culture in the promotion of teamwork. Literature Review Advantages of Teamwork over Employees who prefer to Work Alone As a common knowledge, each person is a social being that is capable of developing a set of uniq ue talent, knowledge and skills. Because of these limitations, man is required to constantly interact with other people. In fact, social interaction is the only way wherein each individual could continuously enhance their acquired skills and knowledge. The word ‘team’ has different meanings to people. With this in mind, a team can be composed of a man and a wife as a couple. Furthermore, it is a myth to believe that all teams are effective in terms of achieving a single organizational goal. For this reason, this report will purposely define ‘team’ as â€Å"a small number of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they hold themselves mutually accountable† (Katzenbach and Smith, 1993, p.

Summary of Deconstructing America Essay Example | Topics and Well Written Essays - 500 words

Summary of Deconstructing America - Essay Example It is a nation without moorings, with no common heritage, no common language, and nothing to bind as a nation or as a cohesive cultural and social force. Respect for diversity is good, when it does not reach the extremes. There must be something tangible that holds American people together. Americans must develop the capacity to foresee the common good, not what is good from the viewpoints of Democrats and Republicans, according to Buchanan. With the increasing diversity, America has become the â€Å"melting pot.† Buchanan forecasts a deteriorating social order and demise of the identity of the country in due course. â€Å"Melting pot,† is on the verge of becoming myth, and forces of diversity can cause problems within the nation and tear the nation apart, according to Buchanan. He does not like of diversity. According to him, more diversity means, inviting dangers to the unity and integrity of the country. This is in complete contrast to the popular viewpoint that diversity is very important to America as it gives the opportunity to learn from each other. Religion, color and ethnicity are not the compartmentalizing forces. With imaginative and purposeful administration and by honest implementation of the laws, they can as well be the forces of unity and love between the communities. No immigrant will try to deconstruct the nation, as no one is interested in working against one’s own interest. Bucha nan believes firmly that diversity will destroy America. He does not favor the state identity and advocates that national identity must supersede it for the survival of the country. He strongly indicts those who take pride in asserting that America is a multicultural, multiracial, multiethnic, multilingual nation and therefore she is great. Buchanan argues, â€Å"Our day of reckoning is at hand. Time to mind our own business. Time to lay down the burden and come home. Time to put America first.†(263) He has no hesitation

Anishnabe change makers Essay Example | Topics and Well Written Essays - 500 words

Anishnabe change makers - Essay Example The Anishinaabe people all speak closely related Anishinaabemowin languages of the Algonquian language family. One of the Anishinaabe change makers was George Manuel, born back in February 21st 1921 to Maria and Rainbow on the Secwepemc side of Shuswap people. Her mother, Maria later married Louie Manuel, and hence George inherited his second name. He started school at the Kamloops Indian Residential School. During this time he was, diagnosed with tuberculosis and later transferred to Indian TB hospital near Chilliwack, British Columbia. During his spell there, George met Marceline Paul; a Kootenai woman from St. Marys Indian Band and made her his first wife. They both married and together, had six children. He gained strength from his family, which added to his leadership quality. George started developing the urge of taking responsibility as a political leader which began to be a developing strain on his life in marriage. First elected as the chief of Neskon Indian Band and during the year 1959 and after the death of his mentor Andy Paul, he took the responsibility as the head of North American Indian Brotherhood. After he had broken up with Marceline, the federal Department of Indian Affairs offered him a position with the Cowichan Tribes at Duncan where he worked as a community development officer. As a change maker, George felt the need to have a vision for his life and his people in general. He opted to work for his community for the aboriginal people and the indigenous people of the world as well. He recognized that for aboriginal societies to effect change, the members of the community had to work together as one in order to achieve this goal. George moved from his position and advanced to a role with the Alberta brotherhood where he developed a strong and firm working relationship with the Cree political leader Harold

Advanced Mathematics For Engineers Essay Example | Topics and Well Written Essays - 3250 words

Advanced Mathematics For Engineers - Essay Example Maclaurin series is known as a special case of Taylor series expansion at x = 0. Through Maclaurin series, a combination of functions, say those which are exponential and trigonometric in nature, may be brought altogether to acquire algebraic representations. Leibnitz’ theorem – Leibnitz’s theorem is normally applied whenever numerical methods merely work for determining solutions of first order differential equations (DEs). In particular, by Leibnitz’s theorem, second order DEs may be solved through a process of successive differentiations wherein the nth differential coefficient of standard function can be obtained by performing a series of tasks with the product rule to arrive at the intended solution for Yn. Bessel’s and Legendre equations. Out of the studies made for the disturbances in planetary motion by Friedrich Wilhelm Bessel emerged what came to be acknowledged in the early 19th century as the first systematic analysis of solutions to the equation given by: Such an equation is called a Bessel’s equation which varies in order depending on the real constant ‘v’. ... Moreover, this method had been of ample significance in the quantum mechanical model of the H-atom and is typically employed in areas of physics or engineering that tackle steady-state temperature within solid spherical objects involving the use of Laplace’s equation. Euler, and Runge – Kutta numerical differential equation methods. Both of the principles of applying Euler method and Runge – Kutta method are vital in solving DEs of the first order. With Euler method, on one hand, restrictions are set given initial values x0 and y0, and the range of ‘x’ within which the desired solution for ‘y’ is achieved upon a number of successive iterations that follow a simple form: f (a + h) = f (a) + h [ f ‘(a) ] Iterative use of this equation proceeds until one arrives at the intended value for ‘y’ that is accurate to the extent of decimal places specified. Similarly, the Runge-Kutta method is used for the same purpose of approx imating the ‘y’ to converge to a certain value, only this time, a couple of evaluation steps are required towards a higher degree of accuracy for the results. It is necessary herein to evaluate k-values (k1, k2, k3, and k4) which must be substituted into The numbers identifying each ‘k’, as well as the YP1 and the YC1 are tabulated for a specific range of Xn. (2) Consider for the range x = 1 to x = 1.5 in increments of .1, given the initial conditions that when x = 1, y = 2 Apply Euler Method to solve and graph the above problem Apply Euler –Cauchy Method to solve and graph the above problem Apply Runge - Kutta Method to solve and graph the above problem By Euler Method f(a + h) = f(a) + f(h) ---? y = y0 + h(y0’),

Financial Analysis of M&S Essay Example | Topics and Well Written Essays - 1500 words - 1

Financial Analysis of M&S - Essay Example An important point to make here is that M&S is a UK based brand with 50% of its stores being in the UK. Its revenue generation is mostly derived from UK operations which accounts for 90% of the total revenue of the company. The company has shown a steady increase in the revenues in the last three years. In 2011 the revenue increased by 2%, followed by the same in the year 2012. However, the operating profits in the last two years haven’t increased in the same line. In the year 2011, the operating profit was  £836.9m which fell to  £746.5m, resulting in operating profit margin of 9.53% in 2011 and 8.84% in 2012. This clearly shows that company’s cost control is weak and the cost of goods sold hasn’t increased in the same line as revenues. The reason for such instability in profits for 2012 is the expansion and improvement plan the company is implementing till 2013 which will result in increased sales and satisfied consumers in the future. Because of the very r easons the company has experienced the increased cost of sale, interest expense, administrative and selling expenses. Similarly, the company’s net profit margin has also decreased from 8.13% in 2011 to 7.54% in 2012. The company’s return on capital employed (ROCE) has been increasing at a slow pace from being 17.24% in 2010, 19.0% in 2011 which declined to 18.8% in 2012. The reason for declining ROCE can be linked to declining PAT of the company accompanied by an increase in the total assets. (MARKSANDSPENCER. 2012) The company’s gearing ratio has decreased in last three years. In 2010, the company had a gearing ratio of 108.6% which was a lot, in the year 2011, the company reduced its long-term liabilities and the ratio fell to 76.91% which further was decreased to 74.54% in 2012. The reason for falling gearing ratio is the fall in the total liabilities of the company, which is beneficial as it will reduce in lower interest payments.

Concept of freedom Essay Example for Free

Concept of freedom Essay 1. Is it possible to measure if anyone is free to any degree? Can freedom be proven? Freedom can hardly be measure as freedom is a controversial abstract concept which people have different interpretations over it. We do not have an absolute definition over the term freedom and thereby there is no absolute operationalization used to measure freedom up to these days. Still, it is commonly agreed by the sociologists that freedom is bounded by many social forces including culture, social institutions, social positions and the like; and under all these social forces, the control over choices and directions that one can enjoy is freedom. By this commonly agreed definition, it is obviously that there is no absolute freedom because of the social constraints; whats more, the definition of freedom is always changing according to the unceasing change of social forces. Therefore, we can never measure the extremity of freedom. Be that as it may, freedom can still be proved and measured in relative terms by comparing the indicators of political rights, economic rights, and civil liberties of different societies as they shows the controls over choices and directions that one can have under social constraints. The more control one has, the more freedom one gets in general. Lets take China and Hong Kong as example. China has a relatively stricter norm in terms of freedom of speech when comparing to Hong Kong, hence we can say that people in China have less freedom of expression compared to those in Hong Kong. By comparison using different indicators, we may measure the relative freedom of different societies. 2. Do you agree that free thought is necessary for free action? I absolutely agree with such saying. Our actions are bounded by social positions and social institutions that have long been constructed no matter whether such practices are genuine or not. These social forces have been parts of the social construction of reality which shape our thinking from the day we are born and control the way we act and live. However, such socially constructed reality is not always legitimate as it seems and in occasions it limits the actions that we may enjoy. Free thoughts in such sense allow critical evaluation over the existing socially constructed reality and may bring changes to the social institutions, structures or positions to allow freer action that people previously cannot enjoy. However, we should also noted that sometimes though social forces have already been mended because of new ideas generated through free thoughts of some people, actions are still being limited because of the deeply rooted old belief in society as a whole and it is always hard for people to have free thoughts. For instance, though the caste system has been legally abolished since 1950, the lower class especially the Dalit people are still seriously discriminated against by the other classes of the society and their actions, such as receiving education and having political rights, are greatly constrained because the thoughts of people in general are still controlled by old social position system that Dalit are outcasts and thus fail to think freely. 3. How would you define freedom? Is it different from this chapters definition? I totally agree with the definition of this chapter that freedom, which refers to the ability to control oneself, ones thinking and ones actions, are restrained by external factors mainly the society and different social forces. Rather than being imprisoned by the existing social constructed reality, free thoughts and free actions are what we should practice. Thinking out of the box and acting according to ones own thought is the only way to truly take control of our lives. 4. Based on the piece by Weber, come up and illustrate with your own examples instances of traditional, charismatic, and rational-legal authority that your are familiar with. Explain why you classify these instances the way you do. Traditional authority: In some indigenous communities which still have a extended family structure such as the communities in walled villages of Hong Kong, the first born male child enjoy the privilege of inheritance. He is also the authority figure of the community. It is legitimated by the sanctity of tradition handed down from the past and is through heredity under patriarchy system. Charismatic authority: Mother Teresa, a very well-respected Catholic religious figure who is regarded as one of the real servants of God because of her morality and contribution to charity in the third world countries. Her exemplary character, faith and spirit inspire Catholics around the world to live truly as a Catholic following Gods will. Her heroism of ministering the poor and needies of the third world countries impresses Catholics and greatly influence their attitudes. Rational-legal authority: Any bureaucratic officials or political leaders. Their authorities are empowered by legal rationality, legal legitimacy and bureaucracy. They implement policies without any interference of people but based on law with legitimacy to govern people.

Factors That Influence Consumers To Consume Honey Marketing Essay

Factors That Influence Consumers To Consume Honey Marketing Essay There are numerous of explanations when it comes to exploring the factors that influence consumers to consume honey products. The portrayal of honey congregated importance ever since it has been commonly used in both medical and domestic needs and as well as beauty needs. The oldest and most pioneer natural sweetening agent is honey where it has been exists for over centuries. (Aparna Rajalakshmi, 1999). Honey is a foundation of readily accessible sugars, protein, acids, nitrogen, amino acids, minimal amount of minerals and a number of other micro quantities of modules like pigments, aroma, flavour, phenolic compounds, colloids, sugar alcohol and vitamins (Crane et al, 1975). It takes 50000 bees to produce 500 pounds of honey in one year. Overall, most of the honey in the world is produced by the Apis Mellifera which better known as the honey bee and the other one would be the Apis Cerana which is regarded as the eastern honey bee. Average Range Standard Deviation Fructose/Glucose 1.23 0.76 1.86 0.126 Fructose, % 38.38 30.91 44.26 1.77 Glucose, % 30.31 22.89 40.75 3.04 Minerals (Ash), % 0.169 0.020 1.028 0.15 Moisture, % 17.2 13.4 22.9 1.46 Reducing Sugars, % 76.75 61.39 83.72 2.76 Sucrose, % 1.31 0.25 7.57 0.87 pH 3.91 3.42 6.10 Total Acidity, mcq/kg 29.12 8.68 59.49 10.33 True/Protein, mg/100g 168.6 57.7 56.7 70.9 Table .1 Composition of Honey (National Honey Board, 1996) In peoples perspective, the quality of the product will be the key success factor of honey product where industries of honey maker faced challenges for making and maintaining as well as preserving of honey products. Nevertheless, honey plays an essential role of contribution towards the medical field as it is generally healthy and popular. On the other hand, brand reputation of honey is going competitive around the world as countries such as India, Yemen, New Zealand, Australia, Saudi Arabia and etc. come in as big competitors to gain the largest honey manufacturer title. While for the pricing for honey is vary depending on the saturation, the level of harvesting, taste, colour, country origin and many more. Physical appearance also important as it plays an intrinsic and extrinsic role for consumers. Nowadays, honey is consumed all over the world nonetheless. To add on, the Americans in the US are the largest consumers of honey followed up by Chinese in China and the Germans in Germany. Though there has been a moderately steady of consumption of honey for the last five years, however the weather and superiority still maintained as the key factors manipulating the world market. (AAFRD, 2005). There have been studies on the average world consumption of honey which is about 220 grams per inhabitants per year. Thus, the average consumption of honey in developing and developed countries is 133 and 650 grams per inhabitants per year respectively (Napolitano et al, 2006). With the increasing of market size and the increasing consumer demand each year, honey makers have to search for new approaches and to learn to understand the consumer need in order to increase their product satisfaction and customers loyalty. Thus, the increase in consumers satisfaction will affect positively towards product sales. Therefore, this research is a study on how quality of product, medical condition, brand reputation, physical appearance and pricing can affect the consumers satisfaction in purchasing honey products. The manufacturing process of honey is simply beyond belief and amusing. The first stage will be the removal of full honeycombs from the hive. For the removal of honeycombs, the bee hive will have to be either immunise with smoke to force the bee to come out or simply sweep the bees off the combs gently and guide them back to hive or a separator board will be positioned to close the honey chamber off from the brood chamber. This is depicted in Diagram 1 and 2. When honey is finally squirted out, the comb is then reinserted carefully. Secondly, the honeycombs will then be unsealed where at least two-thirds capped are placed into a transport box and taken to a location where there is free of bees. Thirdly is the extraction of honey where the honey combs are inserted into an extractor which is a large drum that draws out honey. Then comes the processing and bottling where honey is poured into tanks and heated to 120 °F (48.9 °C) to liquefy the crystals. After that, the condition is l eft for 24 hour. Any bee parts or pollen that rose up are being skimmed off. Last but not least, the honey is then propels into jars or cans for shipment. There are several methods for removing honey combs. The beekeeper can either sweep the bees off the combs and guide them back into the hive or inject a puff of smoke into the hive. When the bees sense the presence of fire, they gorge on honey in an attempt to take as much as they can with them before fleeing. Somewhat tranquilized by engorgement, the bees are less likely to sting when the hive is opened. Alternately, a separator board can be placed between the honey chamber and the brood chamber. When the bees in the honey chamber discover that they have been separated from their queen, they move through a hatch that allows them to enter the brood chamber, but not reenter the honey chamber. Diagram 1 Removal of honeycombs Source: http://www.madehow.com/Volume-5/Honey.html#b A typical hive used in beekeeping. Diagram 2 The Structure of honey comb Source: http://www.madehow.com/Volume-5/Honey.html#b Table 1: World honey production and consumption in 2005 Countries Production (1000 metric tons) Consumption (1000 metric tons) No. of bee hives No. of bee keepers Ukraine 71.46 52 RussiaRussia 52.13 54 SpainSpain 37.00 40 GermanyGermany  (*2008) 21.23 89 1,000,000 90,000 HungaryHungary 19.71 4 RomaniaRomania 19.20 10 GreeceGreece 16.27 16 FranceFrance 15.45 30 SerbiaSerbia 3 to 5 6.3 430,000 30,000 DenmarkDenmark  (*1996) 2.5 5 *150,000 *4,000 United StatesUnited States of America  (*2006, **2002) 70.306* 158.75* 2,400,000 12,029** (210,000 bee keepers) CanadaCanada 45 (2006); 28 (2007) 29 500,000 13,000 ArgentinaArgentina 93.42 (Average 84) 3 BrazilBrazil 33.75 2 AustraliaAustralia 18.46 16 New ZealandNew Zealand 9.69 8 313,399 2602 ChinaChina 299.33 (average 245) 238 7,200,000 7,200,000 TurkeyTurkey 82.34 (average 70) 66 4,500,000 IranIran 3,500,000 IndiaIndia 52.23 45 9,800,000 South KoreaSouth Korea 23.82 27 VietnamVietnam 13.59 0 TanzaniaTanzania 28.68 28 EgyptEgypt  (*1997) 16* 2,-00,000* 200,000* Central African RepublicCentral African Republic 14.23 14 South AfricaSouth Africa  (*2008) ~2.5* ~1.5* 92,000 1,790 Table 1 Source: Food and Agriculture Organization of the United Nations (FAO), August 2007. Table 1 shows the world honey production and consumption in the year 2005. The available details in the table are production level (1000 metric per tons), consumption level (1000 metric per tons), number of bee keepers and bee hives. Countries that have been selected in this research are Ukraine, Russia, Spain, Germany (2008), Hungary, Romania, Greece, France, Serbia, Denmark, United States of America, Canada, Argentina, Brazil, Australia, New Zealand, China, Turkey, Iran, India, South Korea, Vietnam, Tanzania, Egypt and Central Africa Republic. Problem Statement/ Research Questions Consumers always confirm that the value or quality of the product is acceptable or equivalent to the amount of money they paid for. It is unquestionable that customer perceived value as the ratio of the perceived benefits (Monroe, 1990). In other words, customers always expect the highest and best quality of the product for what they had paid for. There have been studies of forbidden honey imported in China by the United Kingdom and the European Union and Canada due to the content of the chemical, Chloramphenicol which is a type of slow process destructive antibiotic that can caused toxicity in human health. (Ingram, 2002). This is because large packers and manufacturers have no concern over business ethics and quality management by mixing the specific honey with the American honey in order to decrease their overall cost. Therefore it has become cheap honey that has commonly been used in daily intake. Some consumers have been deceived by cheaper price marketing strategies. Researchers argued that price promotion occasionally does not bring positive effect on purchase intention but negative effects. There has been some figure of consumers that do not check the origin country of the honey from the container which eventually will lead to misinformation. Nevertheless, consumers do not have the initiatives to know more about the legal packaging and nutrition level as they presumed its totally safe to consume. They simply are being deceived by the fake messages. This practice may lead to the development of contraband or fake honey to be delivered globally through black market. Also, most of the commercial honey was thinned by added syrups. There have been evidence to support the idea of product packaging can affect the consumers buying behaviour. All the aspect such as colour, shape, brand belief, designs, brand personality, and brand image plays an important role in affecting consumers buying behaviour in purchasing honey because consumer do not actually think intensely about all brands at all before they walked into the store to buy. More than 70 percent of purchase decisions are achieved through at the point of sale after a detailed market research is conducted (Connolly and Davidson, 1996). Honey products have been developing from health supplements field to economic development field. In the past issue has triggered a lot of numbers of academicians and researchers to conduct a thorough research on this issue. Few research questions they arose are as follow: What is the Malaysians level of understanding of honey products? Does the quality of the products affect the consumption of honey products among consumers? Does the medical conditions played an important role in affecting the consumers satisfaction and buying decision? Does the brand reputation affect the consumption of honey products among consumers? Is physical appearance really important in order to affect the consumers to purchase honey products? What are the correlations between consumption of honey products and pricing? Research Objectives In order to answer all the research questions, the following objectives are clearly defined: To determine the level of understanding of honey products among Malaysians. To investigate the relationship between the quality of products and consumption of honey products. To explore the relationship between the medical condition affecting consumption of honey products. To define the relationship between the reputation and consumption of honey products. To explain the relationship between the physical appearances which may affect the consumption of honey products? To clarify the relationship of pricing affecting the consumption of honey products. Significance of study The topic on the factors that affect the consumers to purchase honey products has seldom been discussed in recent research. Upon the completion of this research shall grant more essential information and guidance to the honey maker industries as the honey served well in economics and health fields. Nevertheless, this research is beneficial to those who are interested in learning more about consumers behaviour toward honey products and factors affecting it. Also, the independent variables served as a strong purpose to the honey maker industries as the research might help the industries to change the method and implement the necessary strategy in term of manipulating the strategy related to honey in order to enhance the competitive advantage in modern marketplace. Lastly, this research also studies the behavior and satisfaction of consumers purchasing honey products. Honey industries have made a great impact on employment and economics in the agricultural and health field. People with experiences in honey and bees can easily being employed by honey manufacturer companies, pharmacies, traditional medical store and hospitals because those businesses lack of potential input (Mclane, 2012). Scope of study This research mainly focuses on middle age adults in Malaysia as they are the primary consumers of honey products because their percentage of buying intention is higher compared to young adulthood and elderly. The age of middle adulthood is 30 to 65 (Cattin and Wattink, 1982). The middle age adults are the most suitable candidates for this research because their physical fitness and mental obligation start to decrease as age is catching up to them or maybe they purchased honey products for their family usage. Therefore, they are the one who need honey products and most importantly is that they are the categorized group whom are willing and able to pay for honey products as supplements (Ee, 2012). Operational Definition The independent variables are quality of the product, medical condition, brand reputation, physical appearance, and pricing while the dependent variable is consumption of honey products. Quality of product The variety of types and characteristics of a specific product to its ability to meet given requirements and in degree of excellence. Medical condition The benefits of health which can be obtained by undertaking the product. Brand reputation The recognition which has increased the clearness and accessibility to information through mission statement, marketing and affiliation. Pricing Customers perceived value. Different pricing methods vary depending on the degree of importance on selection, estimation, evaluation of cost, comparative analysis and market situation. Consumption of honey products The act of consuming the honey and also the ways applying the product. Consumers behavior towards honey products Comportment of an individual or groups acquiring, using, and disposing of products, services, ideas or experiences. Also includes the study of understanding consumer thoughts, actions and feelings. 1.7 Organisational of Research Chapter 1 discuss about the introduction of the honey products and factors influencing the consumers purchasing of honey products. Then, there is the background of the study followed up by the objectives and problem statement which has been clearly defined here. The background of the research mainly covers the managers who are part of catalyst of virtual product development as sample in this research. This chapter also covers the significance of the study, the scope of the study and the operational definition. Chapter 2 is examine the past literature review that are related to this field, factors affecting the consumers to purchase honey products. This chapter is more on extracting the past researches done by researchers on the dependent and independent variables involved. Chapter 3 will describe the research methods that were employed in conducting this research in order to find out the tendencies of the consumption of honey responding to the independent variables. The theoretical framework and hypothesis will be shown in this part .Lastly, the sampling design and data analysis method will be discussed in details in this part. Chapter 4 express all the analysis of the data collected done by using the Statistical Process for Social Science (SPSS) version 17. The frequencies and percentage of the demographic profile is shown in this chapter. Three tests are done in this research to test the hypotheses which are the Reliability Test, Pearson Correlation Test and Multiple Regression Analysis. Chapter 5 shows the discussion of the hypotheses .Each hypotheses is explained in details and the latter part of the research is the implications and recommendations for the research study. Lastly, conclusion is made to sum up the entire research. Chapter 2 Literature Review 2.1 Introduction The literature review is a documentation of the related studies from past researchers, with the objectives to deliver supporting evidence for the research. Furthermore, literature review is designed to provide a clearer preview and logical presentation to the studies. In this particular research, the literature review is divided into three sections which consist of introduction, brief history, dependent variable and independent variable. The introduction will be the explanation of the meaning literature review while the brief history will be the description of past history of honey industry in the world. Nevertheless, the dependent variable will be the consumers behaviour of purchasing honey related products. On the other hand, the independent variables are the quality of products, medical condition, brand reputation, physical appearance and pricing. 2.2.1 Brief history of honey industry (world) Honey has been in the history of mankind since 2100 B.C. where researchers found the evidence on the written wall of the Sumerian and Babylonian civilisation as well as in Egypt and India. Researchers even assumed that honey existed even earlier than the civilisations. Hunig was given as a supplementary English name for honey where it was then been well recognised as sweetener used by many people (Filippone, 2012). Back in those days, honey is nevertheless considered as essential in terms of food, beverages, furniture polishes and glosses as well as medical purpose (Crane, 1975). Honey has also often been used as practices of currency exchange, tributes or offerings (Ransome, 2002). Honey industry in the world has faced a lot of obstacles such as global weather patterns in Argentina and Chile where the extreme temperatures and dry humidity affect the honey drastically and market manipulation of honey price in Europe. As a result, the US crop is estimated at the end of the year to decline to approximately 150,000,000- 160,000,000 pounds which is one of the lowest crops ever recorded the history of honey production (Phipps, 2012). Likewise, the honey production in 2005 had been decline to as much as five percent worldwide (Flottum, 2005). There has been research from Anton (1995) where farm management is practiced so that the organic food management can meet the Federal regulations of safety and quality of food supply including Federal Food, Drug and Cosmetic Act and the Nutrition Labelling and Education Act. Still, beekeeping has never failed to be one of the primogenital forms of animal husbandry the world has ever known. (McNulty et al, 2006). As an implication, honey has been serving as an important benchmark and standard for both consumers and suppliers in the honey industry ever since (Baltrusaityte et al, 2007). As nutrition knowledge has been expanded and was put as a priority in science field, many people were pretty well-aware of understanding the assortment and types of foods, their nutritional composition and human dietary in their daily life. Soon from gaining the knowledge, people were somehow able to indicate the relationship between different type and combination of food and the links and good health as well as food intake. (Valentine, 2000). Since then, honey industries have been making a giant leap as essential food supplement for human (Aparna and Rajalakshmi, 1999). Also, there has been a research defining the price of organic honey being relatively high in the market demand (Phipps, 2012). 2.2.2 Consumer behaviour towards honey products Consumer behaviour is undoubtedly defined as the behaviour that consumers project in searching for, using, purchasing, evaluating, and disposing of products and services that they assume will satisfy their needs (Pelau, 2011). The term is defined in order to have a better understanding and information on the relationship between consumer behaviour and the marketing concept as well as market segmentation, targeting and positioning (Hawkins pg 11, 2010). Customer satisfaction is considered as the top notch of the whole idea of consumer behaviour as its defined as customers feelings towards a certain value of the product or service that was received as a result of using a specific organizations proposing in precise use situations which is essential (Woodruff, 1993). Own Total Product Consumer Decision Superior Value Process Expected Competitors Total Sales Product Perceived Value Delivered Customers Satisfaction Figure 2.1 Creating Satisfied Customers Source: Consumer Behaviour: Building Marketing Strategy 11th Edition 2010 pg 24 Figure 2.1 shows on how to create satisfied customers especially for industries that grow from its emerging status into large scale. There has been a research showing that most of the consumers usually comprehend themselves bearing with risks instead of benefits (Reid, 2000 a,b). This occurrence is based on habitualized behaviour and decision making as most of the consumers always purchase it repeatedly until they are familiarized and put their trust in it which is better known as superior value expected. From the occurrence of sale, customers perceived value were delivered and satisfaction is obtained (Pelau, 2011). According to Phipps (2008), industries that sell natural products tend to generate a connection bond and send confident messages to consumers so that there will be an increase of consumption level, new products are developed, consumers perception value boosted and the increased entrance of higher quality products into the market. Occasionally, there are consumers which want to obtain high quality of food products with unique and exclusive characteristics (Madas et al, 2011).Not overlooking that consumers always put their interest and their money into foods that are free of contaminants, pesticides, chemicals and other health risks so that they are somehow able to feel assured in their rational mind (Mintel Organic Foods, 2006, p.1). Some of the consumers react to the purchase decision making are sometimes based on past experience (Robert Douglas, 2001). However, most of the consumers always purchase the product or service based on emotional aspect rather than rational aspect and its important to capture their buying decision by projecting superior value of the product or service which can be done through mass media and advertising. Consumers are usually influenced not only by economy but psychology as well (Leon et al, 2011). Nonetheless, human behaviour can be best explained by the Theory Planned Behaviour (TPB) as the theory are widely used in managerial decision making in order to link between attitudes and behaviour of a customer (Sommer, 2011). It is the way of understanding on how an individual would react and behave in a specific manner which is influenced by attitudes, norms and perceived behavioural control (Smith et al, 2007). The Theory Planned Behaviour is a detailed development of reason-based actions which explained; people do what they like and intend to do whereas people do not do what they dislike and not intend to do (Fishbein, 1975). The fundamental elements of the Theory Planned Behaviour are behavioural beliefs and attitude toward behaviour, normative and subjective norms, perceived behavioural control and lastly the behavioural intention (Ajzen et al, 1986 Chan et al, 1993). Behavioural beliefs are the understanding of consequences or particular behaviour while attitude toward behav iour is defined as progressive or adverse valuation of self-performance of the particular behaviour (Ajzen, 1991). Normative norm is an individuals perception based on peer or family influence while subjective norm is an individuals acuity based on societal normative pressure (Kuhl, 1985). Then again, perceived behavioural control refers to peoples perception of their ability to execute an assigned behaviour. Lastly, the behavioural intention is the autonomous probability that he or she will participate in a given behaviour (Committee on Communication for Behaviour Change in 21st Century, 2002). Mutually, the Theory Planned Behaviour has a higher rate of success in forecasting the intentions rather than the behaviour aspect (Armitage et al, 2001 Sheeran, 2002 Sutton, 1998). Understanding consumers behaviour and purchasing patterns especially on product line are extremely crucial in order to create inevitable customers satisfaction level (Leon et al, 2011). Without potential consumers to purchase honey products, there will be decline opportunity for honey makers to survive in the natural food industry (Anton 1995). 2.2.3 Quality of Product The meaning of quality refers to any situations and perception where consumers decisive roles and patterns are manipulated (Oliver 1997). Due to its differences, there are many meanings. Quality of product is well-defined as superiority or excellence of performance and apparent quality of a certain product which judged and assessed based on consumers perception and opinion (Aaker1991). A typical characteristic of an object to its degree of superiority is known as quality (Conklin Thompson, 1993). There are people who favour quality as the originator or determinant of satisfaction because the customers are the one that define and perceive quality (Cronin Taylor, 1992; Sullivan, 1993; Spreng and Mackoy 1996). Product quality can be examined under two different categories which are objectives quality and perceived quality (Brunso et al, 2005). Measuring the quality is fixed by intrinsic and extrinsic value. The intrinsic value denotes to something that are interrelated to the physical form of the product such as colour, appearance and volume whereas extrinsic value is related to non-physical form of the product such as branding and product information (Zeithaml 1988 and Steemkamp 1997). There has been a research done by Anderson and Sullivan in 1993 stating that consumers may have different preferences or obligations with respect to which characteristics of a product quality need to be improvised simultaneously, and, to what extent just to get more satisfactory result. This is because attitude of the consumers are credentials for satisfaction which links the relationships between quality perceptions and the product itself (Maria, 2003). Attitude of the consumers can either be constructive or inauspicious depending on the quality of product they received (Fishbein Ajden 1975). Therefore, product owners need to find out the missing links and think out of the box to give solutions and improvisations on the products if its been found under dissatisfactory level in order to maintain customers loyalty (Pearson, 2006). Product from industrialized countries such as China, United States of America and the European Union are supposed to have higher quality compared to those from less developed countries such as Vietnam and Iran (Cordell, 1992). For honey maker industries, the quality of honey is primarily branded by its sensorial, chemical, physical and microbiological characteristics. Each and every honey products that been manufactured have to be under license, approved by International Honey Commissions and meets the requirements by governments food safety authority (IMAQE) in order to gain customers trust and loyalty (Mariana et al, 2011). For Products Performance Serviceability    Reliable Reasonable Price    Ease of Use   Maintainability Durability   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Simplicity Aesthetics Available   Ã‚  Ã‚  Ã‚   Safe   Ã‚     Ease of Disposal Figure 2.2- The content of quality for products Source: http://www.bexcellence.org/What-Is-Quality.html For a product to achieve its maximum potential quality in order to satisfy consumers requires to achieve most of the attributes such as outstanding performance to execute, reasonable price to purchase, durable, easily available everywhere, easily to be service, user friendly, simple as possible, safe, reliable, easily to maintain, aesthetics and easily to dispose (Based on Figure 2.2). The tool for measuring quality which has been suggested by Petrick (2002) is divided into four sub groups which are quality outstanding, reliability, trustworthiness and consistency. On the other hand, consultation advice from industry experts and product samplings are often the key to maintain a high level quality of the product (Elder 2005; Ross 2005). Nonetheless when the quality of the product is good or reliable, consumers dont mind and willing to pay more extra for these attributes (Figure 2.2) as they are well aware that the virtue of quality surpassed quantity (Cronin Taylor, 1992 and Sullivan, 1993; Spreng and Mackoy 1996). However, consumers tend to understand the quality information provided on the label as well as based on their observations in order to purchase a certain product. A good quality product can constructs customer pleasure and delight while an inferior quality product will lead to customers dissatisfaction and irritation (Kotler Armstrong 2010). 2.2.4 Medical Condition Medical condition can be classified as condition which the occurrence of medical problem that needs to be treated or managed (George, 2012). Diseases from major to minor state or even the sign of disease which occurred on an individual is also considered as medical condition (Rod, 2009). People nowadays have always been concerning about health preservation and improvement especially for themselves and their family (Schifferstein and Oude, Ophuis, 1998; Tregear et al, 1994) .Consciousness on the nutrition, health, and quality of food they eat has bec